ALBRIGHT'S QUADRUPLE BOTTOM LINE

As the first company ever, Albright recently introduced the concept: "The Quadruple Bottom Line." 

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Companies across the globe are entirely dependent on the broad existence of peace, freedom and democracy in our world. Every time these three variables are threatened, drastic imbalances in supply and demand emerges.

In recent months, healthy and sustainable companies have been placed on the brink of bankruptcy as access to energy sources, raw materials etc. have been restricted by outside forces. Additionally, numerous studies indicate that the existence of peace is critical to the well-being of companies as high peace nations - as opposed to low peace nations - have significantly lower inflation levels and interest rates, higher consumer consumption and access to foreign direct investments.

For companies to remain sustainable it is no longer enough to focus on Profit, People & Planet. A fourth dimension is missing from the equation - and it is Peace.